CRM Systems: Leadership Edition

Objectives

• Explain the core principles, terminology and governing standards of CRM Systems
• Apply proven methods and tools for CRM Systems to real workplace situations
• Analyse performance data to find risks, gaps and improvement opportunities
• Compare your practice with international benchmarks and regional case studies
• Build a practical action plan to apply CRM Systems in your organisation

Who should attend

Marketing, sales, communications and customer service teams.

Course outline — 5 days

1. Day 1
   Principles, terminology and governing standardsCRM Systems
2. Day 2
   Methods, tools and calculationsCRM Systems
3. Day 3
   Operation, inspection and performanceCRM Systems
4. Day 4
   Risk, troubleshooting and case studiesCRM Systems
5. Day 5
   Best practice, assessment and action planCRM Systems

Upcoming sessions 2027–2030

No public session is listed yet. We can run this course in any city on your dates, online, or at your company.

Related courses

• CRM Systems: Foundations
• CRM Systems: Intermediate
• CRM Systems: Advanced
• CRM Systems: Masterclass
• CRM Systems: Applied Workshop

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