Name: Key Account Management: Leadership Edition
Price: 5500 USD

Objectives

Explain the core principles, terminology and governing standards of Key Account Management
Apply proven methods and tools for Key Account Management to real workplace situations
Analyse performance data to find risks, gaps and improvement opportunities
Compare your practice with international benchmarks and regional case studies
Build a practical action plan to apply Key Account Management in your organisation

Who should attend

Marketing, sales, communications and customer service teams.

Day 1
Principles, terminology and governing standardsKey Account Management
Day 2
Methods, tools and calculationsKey Account Management
Day 3
Operation, inspection and performanceKey Account Management
Day 4
Risk, troubleshooting and case studiesKey Account Management
Day 5
Best practice, assessment and action planKey Account Management

10-day outline

Day 1
Principles, terminology and governing standardsKey Account Management
Day 2
Methods, tools and calculationsKey Account Management
Day 3
Operation, inspection and performanceKey Account Management
Day 4
Risk, troubleshooting and case studiesKey Account Management
Day 5
Best practice review and mid-course assessmentKey Account Management
Day 6
Advanced analysis techniquesKey Account Management
Day 7
Digital tools, data and softwareKey Account Management
Day 8
Practical labs and simulationsKey Account Management
Day 9
Regional benchmarks and lessons learnedKey Account Management
Day 10
Capstone project and final assessmentKey Account Management

City	Dates	Duration
Accra	9 Jul 2029 – 20 Jul 2029	10 days

No public session is listed yet. We can run this course in any city on your dates, online, or at your company.