Objectives
- Explain the core principles, terminology and governing standards of Market Research
- Apply proven methods and tools for Market Research to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Market Research in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsMarket Research
- Day 2Methods, tools and calculationsMarket Research
- Day 3Operation, inspection and performanceMarket Research
- Day 4Risk, troubleshooting and case studiesMarket Research
- Day 5Best practice, assessment and action planMarket Research
10-day outline
- Day 1Principles, terminology and governing standardsMarket Research
- Day 2Methods, tools and calculationsMarket Research
- Day 3Operation, inspection and performanceMarket Research
- Day 4Risk, troubleshooting and case studiesMarket Research
- Day 5Best practice review and mid-course assessmentMarket Research
- Day 6Advanced analysis techniquesMarket Research
- Day 7Digital tools, data and softwareMarket Research
- Day 8Practical labs and simulationsMarket Research
- Day 9Regional benchmarks and lessons learnedMarket Research
- Day 10Capstone project and final assessmentMarket Research
Upcoming sessions 2027–2030
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.
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