Objectives
- Explain the core principles, terminology and governing standards of Digital Marketing
- Apply proven methods and tools for Digital Marketing to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Digital Marketing in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsDigital Marketing
- Day 2Methods, tools and calculationsDigital Marketing
- Day 3Operation, inspection and performanceDigital Marketing
- Day 4Risk, troubleshooting and case studiesDigital Marketing
- Day 5Best practice, assessment and action planDigital Marketing
10-day outline
- Day 1Principles, terminology and governing standardsDigital Marketing
- Day 2Methods, tools and calculationsDigital Marketing
- Day 3Operation, inspection and performanceDigital Marketing
- Day 4Risk, troubleshooting and case studiesDigital Marketing
- Day 5Best practice review and mid-course assessmentDigital Marketing
- Day 6Advanced analysis techniquesDigital Marketing
- Day 7Digital tools, data and softwareDigital Marketing
- Day 8Practical labs and simulationsDigital Marketing
- Day 9Regional benchmarks and lessons learnedDigital Marketing
- Day 10Capstone project and final assessmentDigital Marketing
Upcoming sessions 2027–2030
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.
Related courses
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- Brand Management: Leadership Edition
- Sales Management: Leadership Edition
- Key Account Management: Leadership Edition
- Customer Service Excellence: Leadership Edition
- Social Media Strategy: Leadership Edition
- Market Research: Leadership Edition
- Public Relations & Media: Leadership Edition