GARNETأكاديمية جارنت · Academyالعربية

Marketing, Sales & Customer Service

Brand Management: Leadership Edition

This Brand Management training course (Leadership Edition) is a leadership edition for managers who set direction, budgets and performance targets. It combines international standards with practical cases from the Gulf, Africa and Europe.

Code: MK603Level: Leadership EditionField: Marketing, Sales & Customer ServiceFormats: 5 or 10 days · classroom, online, in-house
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Objectives

  • Explain the core principles, terminology and governing standards of Brand Management
  • Apply proven methods and tools for Brand Management to real workplace situations
  • Analyse performance data to find risks, gaps and improvement opportunities
  • Compare your practice with international benchmarks and regional case studies
  • Build a practical action plan to apply Brand Management in your organisation

Who should attend

Marketing, sales, communications and customer service teams.

Course outline — 5 days

  1. Day 1
    Principles, terminology and governing standardsBrand Management
  2. Day 2
    Methods, tools and calculationsBrand Management
  3. Day 3
    Operation, inspection and performanceBrand Management
  4. Day 4
    Risk, troubleshooting and case studiesBrand Management
  5. Day 5
    Best practice, assessment and action planBrand Management
10-day outline
  1. Day 1
    Principles, terminology and governing standardsBrand Management
  2. Day 2
    Methods, tools and calculationsBrand Management
  3. Day 3
    Operation, inspection and performanceBrand Management
  4. Day 4
    Risk, troubleshooting and case studiesBrand Management
  5. Day 5
    Best practice review and mid-course assessmentBrand Management
  6. Day 6
    Advanced analysis techniquesBrand Management
  7. Day 7
    Digital tools, data and softwareBrand Management
  8. Day 8
    Practical labs and simulationsBrand Management
  9. Day 9
    Regional benchmarks and lessons learnedBrand Management
  10. Day 10
    Capstone project and final assessmentBrand Management

Upcoming sessions 2027–2030

CityDatesDuration
Lagos15 Mar 2027 – 26 Mar 202710 days
Cairo1 Nov 2027 – 5 Nov 20275 days
Barcelona13 Dec 2027 – 17 Dec 20275 days
Abu Dhabi7 May 2028 – 11 May 20285 days
London28 Aug 2028 – 1 Sep 20285 days
Riyadh3 Sep 2028 – 7 Sep 20285 days
Accra8 Apr 2030 – 19 Apr 203010 days
Jeddah1 Dec 2030 – 5 Dec 20305 days

No public session is listed yet. We can run this course in any city on your dates, online, or at your company.

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