Objectives
- Explain the core principles, terminology and governing standards of CRM Systems
- Apply proven methods and tools for CRM Systems to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply CRM Systems in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsCRM Systems
- Day 2Methods, tools and calculationsCRM Systems
- Day 3Operation, inspection and performanceCRM Systems
- Day 4Risk, troubleshooting and case studiesCRM Systems
- Day 5Best practice, assessment and action planCRM Systems
10-day outline
- Day 1Principles, terminology and governing standardsCRM Systems
- Day 2Methods, tools and calculationsCRM Systems
- Day 3Operation, inspection and performanceCRM Systems
- Day 4Risk, troubleshooting and case studiesCRM Systems
- Day 5Best practice review and mid-course assessmentCRM Systems
- Day 6Advanced analysis techniquesCRM Systems
- Day 7Digital tools, data and softwareCRM Systems
- Day 8Practical labs and simulationsCRM Systems
- Day 9Regional benchmarks and lessons learnedCRM Systems
- Day 10Capstone project and final assessmentCRM Systems
Upcoming sessions 2027–2030
| City | Dates | Duration |
|---|---|---|
| Lisbon | 6 Sep 2027 – 17 Sep 2027 | 10 days |
| Zurich | 10 Sep 2029 – 14 Sep 2029 | 5 days |
| Tunis | 22 Apr 2030 – 26 Apr 2030 | 5 days |
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.