Objectives
- Explain the core principles, terminology and governing standards of Business Writing
- Apply proven methods and tools for Business Writing to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Business Writing in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsBusiness Writing
- Day 2Methods, tools and calculationsBusiness Writing
- Day 3Operation, inspection and performanceBusiness Writing
- Day 4Risk, troubleshooting and case studiesBusiness Writing
- Day 5Best practice, assessment and action planBusiness Writing
10-day outline
- Day 1Principles, terminology and governing standardsBusiness Writing
- Day 2Methods, tools and calculationsBusiness Writing
- Day 3Operation, inspection and performanceBusiness Writing
- Day 4Risk, troubleshooting and case studiesBusiness Writing
- Day 5Best practice review and mid-course assessmentBusiness Writing
- Day 6Advanced analysis techniquesBusiness Writing
- Day 7Digital tools, data and softwareBusiness Writing
- Day 8Practical labs and simulationsBusiness Writing
- Day 9Regional benchmarks and lessons learnedBusiness Writing
- Day 10Capstone project and final assessmentBusiness Writing
Upcoming sessions 2027–2030
| City | Dates | Duration |
|---|---|---|
| Kuwait City | 7 Mar 2027 – 11 Mar 2027 | 5 days |
| Johannesburg | 17 Jul 2028 – 21 Jul 2028 | 5 days |
| Barcelona | 13 Nov 2028 – 17 Nov 2028 | 5 days |
| Accra | 5 Mar 2029 – 16 Mar 2029 | 10 days |
| Cape Town | 17 Sep 2029 – 21 Sep 2029 | 5 days |
| Rome | 9 Dec 2030 – 20 Dec 2030 | 10 days |
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.
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- Social Media Strategy: Leadership Edition
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