Marketing, Sales & Customer Service

Business Writing: Foundations

This Business Writing training course (Foundations) is an entry-level programme that builds a solid working understanding for newcomers and cross-functional staff. It combines international standards with practical cases from the Gulf, Africa and Europe.

Code: MK111Level: FoundationsField: Marketing, Sales & Customer ServiceFormats: 5 or 10 days · classroom, online, in-house

Objectives

  • Explain the core principles, terminology and governing standards of Business Writing
  • Apply proven methods and tools for Business Writing to real workplace situations
  • Analyse performance data to find risks, gaps and improvement opportunities
  • Compare your practice with international benchmarks and regional case studies
  • Build a practical action plan to apply Business Writing in your organisation

Who should attend

Marketing, sales, communications and customer service teams.

Course outline — 5 days

  1. Day 1
    Principles, terminology and governing standardsBusiness Writing
  2. Day 2
    Methods, tools and calculationsBusiness Writing
  3. Day 3
    Operation, inspection and performanceBusiness Writing
  4. Day 4
    Risk, troubleshooting and case studiesBusiness Writing
  5. Day 5
    Best practice, assessment and action planBusiness Writing
10-day outline
  1. Day 1
    Principles, terminology and governing standardsBusiness Writing
  2. Day 2
    Methods, tools and calculationsBusiness Writing
  3. Day 3
    Operation, inspection and performanceBusiness Writing
  4. Day 4
    Risk, troubleshooting and case studiesBusiness Writing
  5. Day 5
    Best practice review and mid-course assessmentBusiness Writing
  6. Day 6
    Advanced analysis techniquesBusiness Writing
  7. Day 7
    Digital tools, data and softwareBusiness Writing
  8. Day 8
    Practical labs and simulationsBusiness Writing
  9. Day 9
    Regional benchmarks and lessons learnedBusiness Writing
  10. Day 10
    Capstone project and final assessmentBusiness Writing

Upcoming sessions 2027–2030

CityDatesDuration
Accra23 Oct 2028 – 27 Oct 20285 days
Barcelona21 May 2029 – 25 May 20295 days
Sharm El Sheikh22 Oct 2029 – 26 Oct 20295 days
Johannesburg25 Nov 2030 – 29 Nov 20305 days

No public session is listed yet. We can run this course in any city on your dates, online, or at your company.

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