Marketing, Sales & Customer Service

Public Relations & Media: Leadership Edition

This Public Relations & Media training course (Leadership Edition) is a leadership edition for managers who set direction, budgets and performance targets. It combines international standards with practical cases from the Gulf, Africa and Europe.

Code: MK609Level: Leadership EditionField: Marketing, Sales & Customer ServiceFormats: 5 or 10 days · classroom, online, in-house

Objectives

  • Explain the core principles, terminology and governing standards of Public Relations & Media
  • Apply proven methods and tools for Public Relations & Media to real workplace situations
  • Analyse performance data to find risks, gaps and improvement opportunities
  • Compare your practice with international benchmarks and regional case studies
  • Build a practical action plan to apply Public Relations & Media in your organisation

Who should attend

Marketing, sales, communications and customer service teams.

Course outline — 5 days

  1. Day 1
    Principles, terminology and governing standardsPublic Relations & Media
  2. Day 2
    Methods, tools and calculationsPublic Relations & Media
  3. Day 3
    Operation, inspection and performancePublic Relations & Media
  4. Day 4
    Risk, troubleshooting and case studiesPublic Relations & Media
  5. Day 5
    Best practice, assessment and action planPublic Relations & Media
10-day outline
  1. Day 1
    Principles, terminology and governing standardsPublic Relations & Media
  2. Day 2
    Methods, tools and calculationsPublic Relations & Media
  3. Day 3
    Operation, inspection and performancePublic Relations & Media
  4. Day 4
    Risk, troubleshooting and case studiesPublic Relations & Media
  5. Day 5
    Best practice review and mid-course assessmentPublic Relations & Media
  6. Day 6
    Advanced analysis techniquesPublic Relations & Media
  7. Day 7
    Digital tools, data and softwarePublic Relations & Media
  8. Day 8
    Practical labs and simulationsPublic Relations & Media
  9. Day 9
    Regional benchmarks and lessons learnedPublic Relations & Media
  10. Day 10
    Capstone project and final assessmentPublic Relations & Media

Upcoming sessions 2027–2030

CityDatesDuration
Geneva12 Mar 2029 – 16 Mar 20295 days
Zurich15 Apr 2030 – 19 Apr 20305 days

No public session is listed yet. We can run this course in any city on your dates, online, or at your company.

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