Objectives
- Explain the core principles, terminology and governing standards of Public Relations & Media
- Apply proven methods and tools for Public Relations & Media to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Public Relations & Media in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsPublic Relations & Media
- Day 2Methods, tools and calculationsPublic Relations & Media
- Day 3Operation, inspection and performancePublic Relations & Media
- Day 4Risk, troubleshooting and case studiesPublic Relations & Media
- Day 5Best practice, assessment and action planPublic Relations & Media
10-day outline
- Day 1Principles, terminology and governing standardsPublic Relations & Media
- Day 2Methods, tools and calculationsPublic Relations & Media
- Day 3Operation, inspection and performancePublic Relations & Media
- Day 4Risk, troubleshooting and case studiesPublic Relations & Media
- Day 5Best practice review and mid-course assessmentPublic Relations & Media
- Day 6Advanced analysis techniquesPublic Relations & Media
- Day 7Digital tools, data and softwarePublic Relations & Media
- Day 8Practical labs and simulationsPublic Relations & Media
- Day 9Regional benchmarks and lessons learnedPublic Relations & Media
- Day 10Capstone project and final assessmentPublic Relations & Media
Upcoming sessions 2027–2030
| City | Dates | Duration |
|---|---|---|
| Paris | 21 Jun 2027 – 25 Jun 2027 | 5 days |
| Marrakech | 14 Jan 2030 – 18 Jan 2030 | 5 days |
| Geneva | 19 Aug 2030 – 30 Aug 2030 | 10 days |
| Cairo | 26 Aug 2030 – 30 Aug 2030 | 5 days |
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.