Objectives
- Explain the core principles, terminology and governing standards of Market Research
- Apply proven methods and tools for Market Research to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Market Research in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsMarket Research
- Day 2Methods, tools and calculationsMarket Research
- Day 3Operation, inspection and performanceMarket Research
- Day 4Risk, troubleshooting and case studiesMarket Research
- Day 5Best practice, assessment and action planMarket Research
10-day outline
- Day 1Principles, terminology and governing standardsMarket Research
- Day 2Methods, tools and calculationsMarket Research
- Day 3Operation, inspection and performanceMarket Research
- Day 4Risk, troubleshooting and case studiesMarket Research
- Day 5Best practice review and mid-course assessmentMarket Research
- Day 6Advanced analysis techniquesMarket Research
- Day 7Digital tools, data and softwareMarket Research
- Day 8Practical labs and simulationsMarket Research
- Day 9Regional benchmarks and lessons learnedMarket Research
- Day 10Capstone project and final assessmentMarket Research
Upcoming sessions 2027–2030
| City | Dates | Duration |
|---|---|---|
| Munich | 7 Feb 2028 – 11 Feb 2028 | 5 days |
| Zurich | 1 May 2028 – 5 May 2028 | 5 days |
| Lisbon | 8 May 2028 – 19 May 2028 | 10 days |
| Geneva | 2 Jul 2029 – 13 Jul 2029 | 10 days |
| Johannesburg | 3 Sep 2029 – 7 Sep 2029 | 5 days |
| Accra | 27 May 2030 – 31 May 2030 | 5 days |
| Barcelona | 2 Sep 2030 – 6 Sep 2030 | 5 days |
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.
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