Objectives
- Explain the core principles, terminology and governing standards of Key Account Management
- Apply proven methods and tools for Key Account Management to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Key Account Management in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsKey Account Management
- Day 2Methods, tools and calculationsKey Account Management
- Day 3Operation, inspection and performanceKey Account Management
- Day 4Risk, troubleshooting and case studiesKey Account Management
- Day 5Best practice, assessment and action planKey Account Management
10-day outline
- Day 1Principles, terminology and governing standardsKey Account Management
- Day 2Methods, tools and calculationsKey Account Management
- Day 3Operation, inspection and performanceKey Account Management
- Day 4Risk, troubleshooting and case studiesKey Account Management
- Day 5Best practice review and mid-course assessmentKey Account Management
- Day 6Advanced analysis techniquesKey Account Management
- Day 7Digital tools, data and softwareKey Account Management
- Day 8Practical labs and simulationsKey Account Management
- Day 9Regional benchmarks and lessons learnedKey Account Management
- Day 10Capstone project and final assessmentKey Account Management
Upcoming sessions 2027–2030
| City | Dates | Duration |
|---|---|---|
| Istanbul | 5 Apr 2027 – 9 Apr 2027 | 5 days |
| Tunis | 2 Aug 2027 – 13 Aug 2027 | 10 days |
| Accra | 22 Nov 2027 – 3 Dec 2027 | 10 days |
| Paris | 3 Apr 2028 – 7 Apr 2028 | 5 days |
| Barcelona | 25 Nov 2030 – 29 Nov 2030 | 5 days |
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.