Objectives
- Explain the core principles, terminology and governing standards of Social Media Strategy
- Apply proven methods and tools for Social Media Strategy to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Social Media Strategy in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsSocial Media Strategy
- Day 2Methods, tools and calculationsSocial Media Strategy
- Day 3Operation, inspection and performanceSocial Media Strategy
- Day 4Risk, troubleshooting and case studiesSocial Media Strategy
- Day 5Best practice, assessment and action planSocial Media Strategy
10-day outline
- Day 1Principles, terminology and governing standardsSocial Media Strategy
- Day 2Methods, tools and calculationsSocial Media Strategy
- Day 3Operation, inspection and performanceSocial Media Strategy
- Day 4Risk, troubleshooting and case studiesSocial Media Strategy
- Day 5Best practice review and mid-course assessmentSocial Media Strategy
- Day 6Advanced analysis techniquesSocial Media Strategy
- Day 7Digital tools, data and softwareSocial Media Strategy
- Day 8Practical labs and simulationsSocial Media Strategy
- Day 9Regional benchmarks and lessons learnedSocial Media Strategy
- Day 10Capstone project and final assessmentSocial Media Strategy
Upcoming sessions 2027–2030
| City | Dates | Duration |
|---|---|---|
| Madrid | 17 May 2027 – 21 May 2027 | 5 days |
| Lisbon | 17 May 2027 – 21 May 2027 | 5 days |
| Vienna | 11 Oct 2027 – 22 Oct 2027 | 10 days |
| Milan | 15 May 2028 – 19 May 2028 | 5 days |
| Lagos | 13 Nov 2028 – 17 Nov 2028 | 5 days |
| Cairo | 19 Mar 2029 – 30 Mar 2029 | 10 days |
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.