Objectives
- Explain the core principles, terminology and governing standards of Strategic Marketing
- Apply proven methods and tools for Strategic Marketing to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Strategic Marketing in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsStrategic Marketing
- Day 2Methods, tools and calculationsStrategic Marketing
- Day 3Operation, inspection and performanceStrategic Marketing
- Day 4Risk, troubleshooting and case studiesStrategic Marketing
- Day 5Best practice, assessment and action planStrategic Marketing
10-day outline
- Day 1Principles, terminology and governing standardsStrategic Marketing
- Day 2Methods, tools and calculationsStrategic Marketing
- Day 3Operation, inspection and performanceStrategic Marketing
- Day 4Risk, troubleshooting and case studiesStrategic Marketing
- Day 5Best practice review and mid-course assessmentStrategic Marketing
- Day 6Advanced analysis techniquesStrategic Marketing
- Day 7Digital tools, data and softwareStrategic Marketing
- Day 8Practical labs and simulationsStrategic Marketing
- Day 9Regional benchmarks and lessons learnedStrategic Marketing
- Day 10Capstone project and final assessmentStrategic Marketing
Upcoming sessions 2027–2030
| City | Dates | Duration |
|---|---|---|
| Madrid | 3 May 2027 – 7 May 2027 | 5 days |
| Muscat | 27 Feb 2028 – 2 Mar 2028 | 5 days |
| Cape Town | 17 Apr 2028 – 21 Apr 2028 | 5 days |
| Live Online | 27 May 2030 – 31 May 2030 | 5 days |
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.