Marketing, Sales & Customer Service

Complaint Handling: Masterclass

This Complaint Handling training course (Masterclass) is an expert masterclass built around current industry problems and led by senior practitioners. It combines international standards with practical cases from the Gulf, Africa and Europe.

Code: MK415Level: MasterclassField: Marketing, Sales & Customer ServiceFormats: 5 or 10 days · classroom, online, in-house

Objectives

  • Explain the core principles, terminology and governing standards of Complaint Handling
  • Apply proven methods and tools for Complaint Handling to real workplace situations
  • Analyse performance data to find risks, gaps and improvement opportunities
  • Compare your practice with international benchmarks and regional case studies
  • Build a practical action plan to apply Complaint Handling in your organisation

Who should attend

Marketing, sales, communications and customer service teams.

Course outline — 5 days

  1. Day 1
    Principles, terminology and governing standardsComplaint Handling
  2. Day 2
    Methods, tools and calculationsComplaint Handling
  3. Day 3
    Operation, inspection and performanceComplaint Handling
  4. Day 4
    Risk, troubleshooting and case studiesComplaint Handling
  5. Day 5
    Best practice, assessment and action planComplaint Handling
10-day outline
  1. Day 1
    Principles, terminology and governing standardsComplaint Handling
  2. Day 2
    Methods, tools and calculationsComplaint Handling
  3. Day 3
    Operation, inspection and performanceComplaint Handling
  4. Day 4
    Risk, troubleshooting and case studiesComplaint Handling
  5. Day 5
    Best practice review and mid-course assessmentComplaint Handling
  6. Day 6
    Advanced analysis techniquesComplaint Handling
  7. Day 7
    Digital tools, data and softwareComplaint Handling
  8. Day 8
    Practical labs and simulationsComplaint Handling
  9. Day 9
    Regional benchmarks and lessons learnedComplaint Handling
  10. Day 10
    Capstone project and final assessmentComplaint Handling

Upcoming sessions 2027–2030

CityDatesDuration
Muscat22 Oct 2028 – 26 Oct 20285 days

No public session is listed yet. We can run this course in any city on your dates, online, or at your company.

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