Marketing, Sales & Customer Service

Protocol & Etiquette: Foundations

This Protocol & Etiquette training course (Foundations) is an entry-level programme that builds a solid working understanding for newcomers and cross-functional staff. It combines international standards with practical cases from the Gulf, Africa and Europe.

Code: MK118Level: FoundationsField: Marketing, Sales & Customer ServiceFormats: 5 or 10 days · classroom, online, in-house

Objectives

  • Explain the core principles, terminology and governing standards of Protocol & Etiquette
  • Apply proven methods and tools for Protocol & Etiquette to real workplace situations
  • Analyse performance data to find risks, gaps and improvement opportunities
  • Compare your practice with international benchmarks and regional case studies
  • Build a practical action plan to apply Protocol & Etiquette in your organisation

Who should attend

Marketing, sales, communications and customer service teams.

Course outline — 5 days

  1. Day 1
    Principles, terminology and governing standardsProtocol & Etiquette
  2. Day 2
    Methods, tools and calculationsProtocol & Etiquette
  3. Day 3
    Operation, inspection and performanceProtocol & Etiquette
  4. Day 4
    Risk, troubleshooting and case studiesProtocol & Etiquette
  5. Day 5
    Best practice, assessment and action planProtocol & Etiquette
10-day outline
  1. Day 1
    Principles, terminology and governing standardsProtocol & Etiquette
  2. Day 2
    Methods, tools and calculationsProtocol & Etiquette
  3. Day 3
    Operation, inspection and performanceProtocol & Etiquette
  4. Day 4
    Risk, troubleshooting and case studiesProtocol & Etiquette
  5. Day 5
    Best practice review and mid-course assessmentProtocol & Etiquette
  6. Day 6
    Advanced analysis techniquesProtocol & Etiquette
  7. Day 7
    Digital tools, data and softwareProtocol & Etiquette
  8. Day 8
    Practical labs and simulationsProtocol & Etiquette
  9. Day 9
    Regional benchmarks and lessons learnedProtocol & Etiquette
  10. Day 10
    Capstone project and final assessmentProtocol & Etiquette

Upcoming sessions 2027–2030

CityDatesDuration
Johannesburg22 May 2028 – 26 May 20285 days
Dammam8 Jul 2029 – 12 Jul 20295 days

No public session is listed yet. We can run this course in any city on your dates, online, or at your company.

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