Marketing, Sales & Customer Service

Protocol & Etiquette: Intermediate

This Protocol & Etiquette training course (Intermediate) is an intermediate programme that deepens practical skills for practitioners with field experience. It combines international standards with practical cases from the Gulf, Africa and Europe.

Code: MK218Level: IntermediateField: Marketing, Sales & Customer ServiceFormats: 5 or 10 days · classroom, online, in-house

Objectives

  • Explain the core principles, terminology and governing standards of Protocol & Etiquette
  • Apply proven methods and tools for Protocol & Etiquette to real workplace situations
  • Analyse performance data to find risks, gaps and improvement opportunities
  • Compare your practice with international benchmarks and regional case studies
  • Build a practical action plan to apply Protocol & Etiquette in your organisation

Who should attend

Marketing, sales, communications and customer service teams.

Course outline — 5 days

  1. Day 1
    Principles, terminology and governing standardsProtocol & Etiquette
  2. Day 2
    Methods, tools and calculationsProtocol & Etiquette
  3. Day 3
    Operation, inspection and performanceProtocol & Etiquette
  4. Day 4
    Risk, troubleshooting and case studiesProtocol & Etiquette
  5. Day 5
    Best practice, assessment and action planProtocol & Etiquette
10-day outline
  1. Day 1
    Principles, terminology and governing standardsProtocol & Etiquette
  2. Day 2
    Methods, tools and calculationsProtocol & Etiquette
  3. Day 3
    Operation, inspection and performanceProtocol & Etiquette
  4. Day 4
    Risk, troubleshooting and case studiesProtocol & Etiquette
  5. Day 5
    Best practice review and mid-course assessmentProtocol & Etiquette
  6. Day 6
    Advanced analysis techniquesProtocol & Etiquette
  7. Day 7
    Digital tools, data and softwareProtocol & Etiquette
  8. Day 8
    Practical labs and simulationsProtocol & Etiquette
  9. Day 9
    Regional benchmarks and lessons learnedProtocol & Etiquette
  10. Day 10
    Capstone project and final assessmentProtocol & Etiquette

Upcoming sessions 2027–2030

CityDatesDuration
Nairobi12 Jul 2027 – 16 Jul 20275 days
Manama12 Aug 2029 – 23 Aug 202910 days
Jeddah3 Mar 2030 – 7 Mar 20305 days
Nairobi13 May 2030 – 24 May 203010 days

No public session is listed yet. We can run this course in any city on your dates, online, or at your company.

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