Marketing, Sales & Customer Service

Customer Service Excellence: Foundations

This Customer Service Excellence training course (Foundations) is an entry-level programme that builds a solid working understanding for newcomers and cross-functional staff. It combines international standards with practical cases from the Gulf, Africa and Europe.

Code: MK106Level: FoundationsField: Marketing, Sales & Customer ServiceFormats: 5 or 10 days · classroom, online, in-house

Objectives

  • Explain the core principles, terminology and governing standards of Customer Service Excellence
  • Apply proven methods and tools for Customer Service Excellence to real workplace situations
  • Analyse performance data to find risks, gaps and improvement opportunities
  • Compare your practice with international benchmarks and regional case studies
  • Build a practical action plan to apply Customer Service Excellence in your organisation

Who should attend

Marketing, sales, communications and customer service teams.

Course outline — 5 days

  1. Day 1
    Principles, terminology and governing standardsCustomer Service Excellence
  2. Day 2
    Methods, tools and calculationsCustomer Service Excellence
  3. Day 3
    Operation, inspection and performanceCustomer Service Excellence
  4. Day 4
    Risk, troubleshooting and case studiesCustomer Service Excellence
  5. Day 5
    Best practice, assessment and action planCustomer Service Excellence
10-day outline
  1. Day 1
    Principles, terminology and governing standardsCustomer Service Excellence
  2. Day 2
    Methods, tools and calculationsCustomer Service Excellence
  3. Day 3
    Operation, inspection and performanceCustomer Service Excellence
  4. Day 4
    Risk, troubleshooting and case studiesCustomer Service Excellence
  5. Day 5
    Best practice review and mid-course assessmentCustomer Service Excellence
  6. Day 6
    Advanced analysis techniquesCustomer Service Excellence
  7. Day 7
    Digital tools, data and softwareCustomer Service Excellence
  8. Day 8
    Practical labs and simulationsCustomer Service Excellence
  9. Day 9
    Regional benchmarks and lessons learnedCustomer Service Excellence
  10. Day 10
    Capstone project and final assessmentCustomer Service Excellence

Upcoming sessions 2027–2030

CityDatesDuration
Cape Town11 Jan 2027 – 15 Jan 20275 days
Doha1 Aug 2027 – 12 Aug 202710 days
Live Online2 Aug 2027 – 6 Aug 20275 days

No public session is listed yet. We can run this course in any city on your dates, online, or at your company.

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