Objectives
- Explain the core principles, terminology and governing standards of Sales Management
- Apply proven methods and tools for Sales Management to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Sales Management in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsSales Management
- Day 2Methods, tools and calculationsSales Management
- Day 3Operation, inspection and performanceSales Management
- Day 4Risk, troubleshooting and case studiesSales Management
- Day 5Best practice, assessment and action planSales Management
10-day outline
- Day 1Principles, terminology and governing standardsSales Management
- Day 2Methods, tools and calculationsSales Management
- Day 3Operation, inspection and performanceSales Management
- Day 4Risk, troubleshooting and case studiesSales Management
- Day 5Best practice review and mid-course assessmentSales Management
- Day 6Advanced analysis techniquesSales Management
- Day 7Digital tools, data and softwareSales Management
- Day 8Practical labs and simulationsSales Management
- Day 9Regional benchmarks and lessons learnedSales Management
- Day 10Capstone project and final assessmentSales Management
Upcoming sessions 2027–2030
| City | Dates | Duration |
|---|---|---|
| Prague | 17 May 2027 – 21 May 2027 | 5 days |
| Istanbul | 12 Jun 2028 – 16 Jun 2028 | 5 days |
| Madrid | 4 Sep 2028 – 8 Sep 2028 | 5 days |
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.