Objectives
- Explain the core principles, terminology and governing standards of Event Management
- Apply proven methods and tools for Event Management to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Event Management in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsEvent Management
- Day 2Methods, tools and calculationsEvent Management
- Day 3Operation, inspection and performanceEvent Management
- Day 4Risk, troubleshooting and case studiesEvent Management
- Day 5Best practice, assessment and action planEvent Management
10-day outline
- Day 1Principles, terminology and governing standardsEvent Management
- Day 2Methods, tools and calculationsEvent Management
- Day 3Operation, inspection and performanceEvent Management
- Day 4Risk, troubleshooting and case studiesEvent Management
- Day 5Best practice review and mid-course assessmentEvent Management
- Day 6Advanced analysis techniquesEvent Management
- Day 7Digital tools, data and softwareEvent Management
- Day 8Practical labs and simulationsEvent Management
- Day 9Regional benchmarks and lessons learnedEvent Management
- Day 10Capstone project and final assessmentEvent Management
Upcoming sessions 2027–2030
| City | Dates | Duration |
|---|---|---|
| Zurich | 27 Mar 2028 – 7 Apr 2028 | 10 days |
| Munich | 10 Apr 2028 – 14 Apr 2028 | 5 days |
| Geneva | 24 Jul 2028 – 28 Jul 2028 | 5 days |
| Abu Dhabi | 6 Aug 2028 – 10 Aug 2028 | 5 days |
| Munich | 18 Dec 2028 – 29 Dec 2028 | 10 days |
| Milan | 16 Apr 2029 – 20 Apr 2029 | 5 days |
| Dubai | 4 Nov 2029 – 8 Nov 2029 | 5 days |
| Sharjah | 28 Apr 2030 – 9 May 2030 | 10 days |
| Jeddah | 3 Nov 2030 – 7 Nov 2030 | 5 days |
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.